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Nowadays, social media plays a very important role in a celebrity's life as it enables direct communication between their viewers and fans. Mainly influencers use platforms like Instagram or TikTok to interact with their fans. But why is it good for celebrities to get in touch with their community and which platforms are best suited for this?

Influencers and public figures have a huge responsibility as they have a powerful impact on their followers. If a celebrity clicks on the “like button“ on comments, messages, or creations from a fan, it lights up a fan’s day right away. Celebrities are role models and “trendsetters” and therefore have to be careful about their actions and what they say in public all the time because their fans look up to them and let their idols inspire them. But not only the star plays a big role for the follower, but fans, in particular, are also very important for idols.

Interactions with fans as public figures are very important as this strengthens the relationship between them. If there is no relationship or interaction, there is no personal level between a celebrity and a fan. The viewer feels less addressed and quickly loses interest in his idol and their life. Without any input from the audience, the influencers don't know their community’s interests. A personal exchange also means that the idols can get to know their viewers better and then specialize their content to make it more appealing for their fans.

Social media is a way for the fan base to feel close to their idol. Through small videos or photos that are published daily on the celebrities' social media channels, viewers know what their favorite star is doing and what their everyday life looks like. In addition, each individual, whether the biggest fan or just a small follower of the celebrity, can comment on the posts, even anonymously. That means that as a fan nowadays you have the opportunity to tell your idol what you always wanted to say. Whether the star actually reads these comments depends on the reach of the celebrity and often has something to do with a little luck.

The influencers get fame and attention from their fans. Through so-called "fan pages" or simply of fans talking about them to others, the fan base increases, and the influencers immediately get more views, likes, and followers. This, of course, means more revenue and income for the celebrity. Online advertisement and promotion alone are not enough to be successful as an influencer - a successful influencer needs a strong and loyal fan base and community. For these reasons, celebrities should always treat their fans with respect and show them their gratitude, because without their fans they would not be famous.

For the first time, the Bloggercube app enables direct contact by phone call, video chat, or normal chat between a fan and their idol without having to share it with others. This personal interaction gives users the chance to ask personal questions and to exchange ideas with their idols. Individual fans are often lost on other platforms and only have the option of writing comments or DM's (direct messages). In most cases, these are not noticed by the idols, as they often receive far too many messages due to their big community. A small comment or DM from a fan is easily overlooked. Especially during the corona pandemic, Bloggercube is a great opportunity for stars to establish contact with their fans again, despite canceled concerts or fan meetings. Because the pandemic caused that not only concerts and fan meetings had to be canceled, but also filming, sporting events, and other events where many people come together. This means that Bloggercube now turns real fan meetings into so-called cheaper virtual "Meet & Greets". In addition, the canceled events mean a loss of potential income for influencers, which they can get back through Bloggercube. Every celebrity can decide for themselves how much they want to get for calls with their fans. In addition, they have the opportunity to donate part of this income directly, with just one click, to aid organizations and thus do something good. As a result, many fans also have a better conscience and a greater incentive to spend some money on a conversation with their favorite star.

If fans can come into direct contact with their idol, the idea that celebrities have a perfect life, a perfect body, and no problems is also refuted. Social media often give the impression that influencers have a perfect life. Since celebrities often only show the positive moments in their lives for other people to see, it arouses feelings of insecurity in a young person. The new generations in particular often feel uncomfortable or simply not good enough because of this wrong image. In a personal conversation, fans and viewers realize that famous people are human, just like everyone else. You will then begin to identify with them better and understand them better. Celebrities also benefit from it and can present their very own personal side.

Another aspect is that at Bloggercube there are also stars like Steve John Carell who are not active on other social media platforms because of possible hate comments or to protect their privacy. On social media, anyone can post anonymous comments or even create fake accounts and impersonate someone else. As a result, not all stars decide to contact their fans via social media. These celebrities tend to seek direct contact with their fans through, for example, meet and greets or personal conversations. Bloggercube is the alternative to create safe and personal contact with your fans, which is perfect for these celebrities.

In summary, interactions or contact between fan base and celebrities are necessary to create a good relationship between viewer and star. Since contact through social media is not always complete and real contact cannot take place in times like this, the Bloggercube app is a fantastic opportunity to build a more personal relationship between fan and celebrity.